Walmart+

Grew Walmart+ 5X faster than Amazon Prime.

Lower funnel by trade.
Full funnel by nature.

Promoted to lead the department. Grew Walmart+. Outpaced Amazon Prime in the process.

My role: Associate Creative Director, Copy & Design. Led a core team of seven. Concept, copy and creative direction for performance and brand, in English and Spanish. Started as Senior Copywriter.

Performance ads built to stop the scroll and drive results
Not all heroes wear capes, some are static ads
Walmart+ static ads

That's the funnel from the bottom up. Here's the brand work.

From the top of the funnel

Developed culturally authentic Spanish-language campaigns despite not speaking Spanish. The work didn't show it.

Lower funnel. En español.
Upper funnel. En español.

Let the data do the talking

Grew 5X
Faster than Amazon Prime
89%
Lower CAC YoY
14→39
Workstreams
12,000+
Assets produced

Want the full recipe? Find me on LinkedIn or request my resume.

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