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Built the full marketing strategy for Illumina's inaugural in-person Genomics Forum, targeting one of the hardest audiences in the world to reach. 2,500 attendees. 70+ speakers. Sold out. Obama, Gates, and Nobel laureates showed up. So did everyone else.
Wrote the voiceover script for Pfizer's CEO to announce Vitaris, a new global healthcare company. The work spoke for itself. Pfizer came back to commission the intro for the Diverse Perspectives podcast, hosted by Group President Angela Hwang.
Give to Get's response to COVID was the At-Home Social Impact Experience. They needed to launch it. Fast. Built their first email marketing campaign from scratch, landing page, emails, and collateral. 48X email open rate increase. 13 leads in 30 days.
Hot 8 Yoga was marketing to everyone the same way. Wrong approach. Analyzed the business, built customer personas for each location, created the segmentation strategy, and executed all the creative. The result: increased retention and acquisition across all six studios. The Koreatown opening was the proof.
Directed the first integrated digital marketing strategy, collateral, pitch decks, and events for a nonprofit serving kids with special needs. The result: four major sports and lifestyle partnerships. 105% increase in fundraising revenue. The foundation was built here. The expansion continues.
Built the strategy, created daily organic and paid content, and executed all creative for this animal rescue nonprofit on a shoestring budget. The returns spoke for themselves. Email campaigns increased donations 450%. Sometimes the smallest budgets produce the biggest results.