430% more customers. 128% more opens. One brand voice.
430% more customers. 128% more opens. One brand voice.
A startup. An MLB license. No brand voice. No playbook. No problem.
My role: Senior Copywriter. Created the master brand voice plus a distinct voice for each of the ten teams, then wrote the full-funnel copy across email, ads, packaging and social. Scripted UGC and shaped the product line.
The copy was just the beginning. 10+ years of sports industry experience informed the product too.