Stater Bros. Markets

Top to bottom. Inside out. Creative strategy. One $5B rebrand.

Every brand has a truth.
This one just needed
someone to find it.

Fortune 500. 176 locations. $5B in revenue. Historic brand. Undefined edge. Until now.

The research
Research

In a category dominated by price and convenience, Stater Bros. Markets had a true competitive advantage: community.
They had built it for decades. We just gave it a name.

The strategy pointed here. The brand followed.
Brand tagline
The creative
Stater Bros. creative work
← Skechers

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