Top to bottom. Inside out. Creative strategy. One $5B rebrand.
Top to bottom. Inside out. Creative strategy. One $5B rebrand.
Fortune 500. 176 locations. $5B in revenue. Historic brand. Undefined edge. Until now.
My role: Senior Brand Strategist & Copywriter. Led the research and strategy, defined the brand positioning and created the campaign behind the new tagline. Rewrote the mission, vision and value proposition.
In a category dominated by price and convenience, Stater Bros. Markets had a true competitive advantage: community.
They had built it for decades. We just gave it a name.
